Halloween has historically been candy's holiday and marked the beginning of the seasonal decline in Cheetos sales. To make Halloween less sweet, we thought Cheetos should make white cheddar skeleton-shaped Cheetos. Frito-Lay loved the idea and put it into product rotation.
Introducing Cheetos Bag of Bones, the first Cheetos Halloween snack. This very real and tasty product sold out weeks before Halloween, got talked about on Good Morning America and even sold for $30 a bag on eBay. Its launch was supported with a super scary spot that you can see below.
Original sketch of product
Composite and final packaging