Halloween has historically been candy's holiday and marked the beginning of the seasonal decline in Cheetos sales. To make Halloween less sweet, we thought Cheetos should make white cheddar skeleton-shaped Cheetos. Frito-Lay loved the idea and put it into product rotation.

Introducing Cheetos Bag of Bones, the first Cheetos Halloween snack. This very real and tasty product sold out weeks before Halloween, got talked about on Good Morning America and even sold for $30 a bag on eBay. Its launch was supported with a super scary spot that you can see below. 


Original sketch of product


Composite and final packaging



It's alive! My creation is alive! But more importantly, it's delicious. 


In the TV spot to launch the product, Chester Cheetah learns that picking up a hitchhiker might not be a great idea. But Cheetos Bag of Bones might be the best idea ever.